U.S. Cellular retained Epstein's Interior Design division, ISI, to design, document, bid and coordinate the implementation of a predetermined design standard, including standard retail fixtures and finish materials, to maintain a strong, branded image.

In order to maintain a strong “branded” image, each retail location is built-out to a predetermined design standard and outfitted with standard retail fixtures and finish materials. To assist U.S. Cellular with the implementation of approximately 500 new retail sales offices, U.S. Cellular retained ISI to design, document, bid and coordinate the implementation of this work. Additionally, ISI developed and beta- tested a new retail prototype in 2005 and is currently assisting U.S. Cellular with the implementation of this new design in over 100 new corporate retail locations, 225 agent locations and 256 kiosks.